We developed the name "smart e", along with positioning, brand identity, packaging, point of sale, trade sell-in and TV advertising. The real challenge was what to focus on — a product that literally does everything! 

We opted to feature and demonstrate the emotional and educational benefits to parents while making it fun for kids. To start "just connect, click & cuddle" — and watch your child grow with a smart companion that encourages learning, bonding and having fun — all important developmental aspects of early childhood.

Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.