Invest Intelligently

How to reposition and reinvigorate a venerable brand? For Dreyfus Retail, our solution meant tweaking the lion brand icon with glasses to make it look smarter and to simplify messaging to make it work harder. In time, our brand logic was extended through other divisions, further extending brand clarity across all media and market segments. Smart.

Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.