When your product has centuries of tradition behind it, breaking into a new market doesn’t require a bunch of bells and whistles. New York Cider week -- with its full slate of events and plenty of interested consumers -- was the perfect launch pad for Ciders of Austrias. We put these Spanish cider producers on the map with a focus on the tradition and taste appeal of the  “arm’s-length” old-world aeration pour. Bare-bones? Yes. Memorable and effective? Absolutely!

Brand Robertson delivered trade & media promotional materials, trade & consumer communications including social media content to drive people to events and retail tastings, educational collateral and in-store signage.

Contact Brand Robertson to connect brands to customers. Intelligently. Efficiently. Emotionally.